We regularly offer webinars and workshops as part of our Life Science Digital Hub project (funding code: 03LW0585), which is funded by the German Federal Ministry of Research, Technology and Space (BMFTR) as part of GO-Bio initial.
Our 1.5-hour workshops – this quarter on the topic of market analysis – always include a theoretical part, followed by a practical exercise with various examples, a discussion of the exercise and a Q&A session.
- The workshop on 25 June was entitled ‘Know your playground: Understanding your market’. The 20 participants explored the basics of assessing their market potential, defining their target market segment and learning why market analysis is not a one-off task. The speaker was Dr Rebekka Müller, Technology Scout at Ascenion.
- On 9 July, Rebekka Müller led the workshop on ‘Keep your friends close, but your enemies closer: Understanding your competitive landscape’. This time 49 participants learned the basics of different types of competitor, how to analyse them and how to leverage this information to define their USP.
We share information about our regular webinars and workshops via our social media channels.
In addition, as part of the Digital Technology Transfer Academy, we provide educational videos on various topics related to technology transfer on our website that can be used for independent learning at any time.
