Keep your friends close, but enemies closer: Understanding your competitive landscape

A thorough analysis of your competitive landscape not only demonstrates a deep understanding of the market but also plays a critical role in developing your differentiation and unique selling proposition (USP).

In this interactive workshop, you will learn the basics of different types of competitors, how to analyze them, and how to leverage this information to define your USP.

Speaker: Dr Rebekka Müller, Ascenion