Know your playground: Understanding your market

Understanding your market and knowing who your potential customers are is crucial for any entrepreneurial project. It enables you to make informed strategic decisions, mitigate risks, and ensure future growth.

In this interactive workshop, you will learn the fundamentals of assessing your market potential, defining your target market segment, and understanding why market analysis is not a one-time task throughout your startup journey.

Speaker: Dr Rebekka Müller, Ascenion